School Market Research Institute, Inc. Clients

Since 1980, SMRI has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. Our depth of experience in the PK-12 marketplace is unparalleled.

We have ongoing input regarding what is working in the education market. We ONLY work with school marketers and have been doing so for over 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help with your next campaign. Reach out to Bob Stimolo at rstimolo@smriinc.com today.

Here's what some of our customers have to say:

“I have had the pleasure of working with the School Market Research Institute (SMRI) for nearly 20 years, and in that time, my experiences with Bob and his team have been nothing short of exceptional. The combination of their friendly demeanor and professional approach makes them a standout in the industry.
On the consulting side, particularly regarding our mailing list needs, SMRI has been invaluable. They have consistently helped us refine and iterate our lists based on thorough measurement and analysis of past performance. Their commitment to the Plan, Execute, Measure, and Correct methodology has instilled great confidence in our mail plan, ensuring a high likelihood of achieving our desired ROI.
In addition to their expertise, working with SMRI is simply a pleasure. They are responsive, reliable, and always focused on our success.” Rob Bonczkiewicz, Marketing/eCommerce Manager - Becker's School Supplies

“Sundance Newbridge Publishing has been a long-term client of School Market Research Institute, Inc. They have provided valuable insights and guidance in our marketing efforts to the K-12 school market. They have guided us in managing our customer and prospect mailing strategies. They have always taken an interest in understanding our products and how they are positioned and work closely with us to identify the best names to mail to. They assist us in evaluating the ROI for our mailing activities and to regularly update and define who our best customers and prospects are. They have provided a significant amount of value add over the past 18 years and no doubt is the underlying reason why we have had a strong and continuous relationship.” Paul Konowitch, President & CEO - Sundance Newbridge Publishing

"SMRI has been a fantastic company to work with over many, many years. We enjoyed our relationship with Bob and Kathleen and have no hesitations deferring to their expertise. As the business has changed, including the nature of our marketing, SMRI has been there every step of the way to guide us and provide us with the solid, clean data and market research that has helped bring us to the next levels in sales. Thank you!" Matt Landheer - Success by Design, Inc.

“[We have] had an incredible partnership with SMRI for the last 10+ years. [They] truly care about their customers [and] quickly respond to every question, sharing their knowledge and expertise without hesitation. Because of their detailed analysis we have not only maintained, but significantly grown our customer base. Their recommendations have driven us to be in front of the growing market trends for K-12. Their personal attention, coupled with our proven results, have delivered an invaluable partnership.” Amanda Lochhead, Inside Sales Representative - Coole School

“I met Bob over 35 years ago at an educational marketing seminar in New York City. Several years later I purchased a small business that sold foreign language materials to schools and teachers. I contacted Bob and he guided me in the use of mailing lists. I even mailed in recent years when many companies chose to market only through email. I built a very success business with his help.” Mike Pollack - Applause Learning Resources

“Always an amazing resource, we have been relying on the information from School Market Research Institute for many, many years. Bob and Kathleen  are invaluable when it comes to sourcing the right list of clients and the optimum timing to send out our catalog.” Julie Azuma - Different Roads to Learning

“We have been working with School Market Research Institute for many years. [Their] insight into the school market and attention to detail makes them an important part of our marketing strategy and budget. Whether planning our bi-yearly catalog mailings or individual email campaigns, SMRI has been, and continues to be, our go-to resource.” Brad Scharf - Remedia Publications

Our clients include: