SMRI Postal and Email Lists

Keep Up With An Ever-Changing Marketplace and Increase Profit

Competition for education dollars is greater than ever before. Keep pace with this fast moving marketplace and get your products and services in front of the right educators at the right time. School Market Research Institute, Inc., is uniquely qualified to help you improve your results with:

Experience and Knowledge: Benefit from SMRI's knowledge obtained through over 40 years of mailing thousands of school promotions each season.

Best Lists From EVERY Source: We're not limited to one database or list source. SMRI will customize your mailing with the best lists and selections from every list source available.

Peace of Mind: We do ALL the work! SMRI will make list recommendations, place the orders, follow-up, and oversee the merge/purge process so you mail on time every time!

"I have had the pleasure of working with SMRI for nearly 20 years and my experiences… have been nothing short of exceptional. On the consulting side… [they] have been invaluable… and have consistently helped us refine and iterate our lists based on thorough measurement and analysis of past performance. Their commitment… has instilled great confidence in our mail plan, ensuring a high likelihood of achieving our desired ROI… They are responsive, reliable, and always focused on our success.”
Rob Bonczkiewicz, Marketing/eCommerce Manager - Becker’s School Supplies

The number of selection criteria for schools and educators is overwhelming. Yet, only a few selections affect sales results. You can benefit from the hundreds of tests we have conducted in the education market. We focus on those schools and educators most likely to respond.

Purchasing by schools and districts is often a complicated process. Few sales are the result of a decision by a single person. Our years of experience have given us insights regarding which personnel should be included in the purchasing process.

Our list services include:

List Brokerage: We recommend the best way to select districts, schools, and educators using criteria that has a proven track record. We don't want you marketing to all educators, just the ones most likely to respond.

Matching: Other educators in schools where one or more educators have purchased from you are the best prospects. Matching your house data identifies them. You learn which are the most productive school types and who are the best educators.

Regression Modeling: We use your promotion and sales history to score your customer institutions. A regression analysis identifies the most profitable institutions. You grow profits because you learn where to cut your marketing expense.

House File Data Cleansing: Your customer list is unique and the data cleansing process should be as well. Our software and the experience to apply it allow us to identify the most duplicates and provide the most accurate data.

Merge/Purge and Deduplication: Our merge/purge process is designed specifically for schools and effectively eliminates duplicate records between your list rentals and your house files. You cut waste from your promotion efforts and improve delivery.