SMRI Free Consulting

School Market Research Institute, Inc., welcomes all those charged with marketing to schools to take advantage of a one-half hour free telephone or video consultation. It’s the most effective way to share our education marketing experience so you can determine if we can help you get your sales message to educators. You’ll speak with Bob Stimolo, president of SMRI, and a veteran of over 40 years of experience marketing to educators.

“[We have] had an incredible partnership with SMRI for the last 10+ years. [They] truly care about their customers [and] quickly respond to every question, sharing their knowledge and expertise without hesitation. Because of their detailed analysis we have not only maintained, but significantly grown our customer base. Their recommendations have driven us to be in front of the growing market trends for K-12. Their personal attention, coupled with our proven results, have delivered an invaluable partnership.”
Amanda Lochhead, Inside Sales Representative - Coole School

We help all businesses that sell to school administrators and educators. Among them are companies that manufacture or sell:

  • Art materials and supplies
  • Clocks and alarm systems
  • Books and magazines
  • Educational toys
  • Furniture
  • Math-related products
  • Physical education equipment
  • Planners
  • Publications
  • School and classroom supplies
  • Science-related products

We work with publishers and manufacturers as well as retailers and distributors. If a district, school, or educator purchases your products and services, we most likely have experience in marketing that we can share with you.

We can help assess the risk associated with a new venture. We can advise you on how to implement a test and suggest when to conduct it. We can help improve your ROI by reviewing your marketing plan. We can critique your promotion copy and design. In short, we can help you succeed.

Please feel free to contact us if you are looking for specific advice on how to get a better return from your promotion efforts. We are educational mailing list experts and a full-service direct marketing agency. We're certain that the information we can share will help improve your marketing success. Email Bob at rstimolo@smriinc.com and he will contact you to schedule a FREE call.

Our counsel is also free of charge to clients who use any of our services including creative, printing and mailing, and rental of postal or email lists.

All proprietary information is strictly confidential.