School Market Research Institute, Inc.

Since 1980, SMRI has studied the art of selling to schools with a focus on marketing to PK-12 schools and districts. We help our clients plan their education marketing strategies, create promotion materials, and target school administrators and teachers through a unique approach to list selection. Our depth of experience in the PK-12 marketplace is unparalleled.

We have ongoing input regarding what is working in the education market. We ONLY work with school marketers and have been doing so for over 40 years. We can help you develop offers that work, creative that has a successful track record, and postal and email lists targeted at educators with discretionary funds to spend. Let us help with your next campaign. Reach out to Bob Stimolo at rstimolo@smriinc.com today.

"I have had the pleasure of working with School Market Research Institute for nearly 20 years, and in that time, my experiences with Bob and his team have been nothing short of exceptional. The combination of their friendly demeanor and professional approach makes them a standout in the industry. Their commitment to the Plan, Execute, Measure, and Correct methodology has instilled great confidence in our mail plan, ensuring a high likelihood of achieving our desired ROI. In addition to their expertise, working with SMRI is simply a pleasure. They are responsive, reliable, and always focused on our success.”
Rob Bonczkiewicz, Marketing/eCommerce Manager - Becker’s School Supplies

Let's Go Sale-ing!

Creating a successful sale flyer is an art honed by consumer marketers over many years. You can enhance your sales by adapting this proven marketing technique to your promotions.

Oct 3, 2024

Some of us publish catalogs once each year. Often we are reluctant to put sale prices in such a vehicle. Partly because we may not have control over our cost of goods for the life of the catalog. Partly because we fear we will lose margin to customers that would have purchased our products at full price.

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Still marketing by the seat of your pants?

One Simple Tool that Helps You Rule

Jul 31, 2024

Imagine building a house with nothing but your hands, or making marketing decisions by throwing darts. That is not too far afield from how many of us manage our marketing programs. However, some tools will allow us to develop better strategies. Too few of us understand or make use of them.

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AI is Growing in Our Classrooms

Ed Market Sales Are Holding Steady

Apr 18, 2024

Our survey of education sales for 2023 showed a modest improvement over the prior year. Some interpret that to mean that the market has stagnated. However, the National Center for Education Statistics projects that the number of teachers and total spending in grades PK through 12 will grow by 2% per year.

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