Research
TAKE THE GUESS-WORK OUT OF YOUR MARKETING
Marketing strategies should be based on reliable data, not personal opinions or best-guess scenarios. Surveys are a great source of data, but to be reliable, surveys must be carefully planned, implemented, and analyzed. School Market Research Institute is your best source for customized surveys guaranteed to get you a wealth of information that can be used to dramatically improve your marketing strategies. SMRI’s research is tailored to your particular situation and the type of information you seek and includes:
- Creation of survey questions
- Distribution of survey by mail and/or electronically
- Collection and organization of data
- Complete results and analysis in printed form
TWO IMPORTANT SURVEYS AVAILABLE FROM SCHOOL MARKET RESEARCH INSTITUTE
In addition to customized surveys for clients, School Market Research Institute conducts market research on an on-going basis. This keeps us on the cutting edge of market trends and gives us the ability to advise clients based on the latest market data available. See how you can take advantage of this information!
| School Secretary Survey | School Marketers Survey | |
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School secretaries have their finger on the pulse of school purchasing. Every 2 years SMRI surveys school secretaries to determine:
Results are FREE to subscribers of School Marketing Newsletter where they are published every other fall. |
It’s important to know where you stand in the marketplace compared to your competition. For over 25 years SMRI has conducted an annual survey of school marketers to determine:
Results are segmented by the elementary, middle, high school, library, and college markets and by primary business type. Results are FREE to survey participants. |
ALL PROPRIETORY INFORMATION IS HELD IN STRICTEST CONFIDENCE