THE SCHOOL MARKET IS IN THE MIDST OF A TRANSITION. ARE YOU READY?
The school market is in the midst of an unprecedented transition. This transition offers both challenges and opportunities. Don't let a lack of understanding of this complex market put your promotion dollars at risk, particularly in today's economy. Let SMRI create a customized program focusing on how the latest information, trends, and marketing strategies can affect your business.
COMPREHENSIVE TRAINING DESIGNED FOR YOUR SPECIFIC SITUATION
The school market is unlike any other. While some basic marketing principles do apply, others do not. Learning what works and what doesn't often results in a lengthy trial and error process, costly mistakes, and lost revenues.
SMRI IS THE LEADER IN SCHOOL MARKETING TRAINING SEMINARS
While there are many seminars on general marketing techniques, SMRI is the leader in seminars specifically addressing the unique qualities of the school market. In addition, we will customize a seminar to address your particular market niche. This one-of-a-kind training for your staff can reduce costs and improve sales by eliminating misconceptions and applying strategies that have been proven to work.
UP-TO-THE MINUTE INFORMATION ON . . .
• The effects of the recession on school discretionary spending.
• How other school marketers are doing this year.
• What effects Federal programs are having on the market.
• Current trends and projections for the future.
INNOVATIVE MARKETING TECHNIQUES FOR YOUR SITUATION INCLUDING . . .
• Developing motivational offers that appeal to today's educators.
• Holding sales constant while reducing promotion volume and cost.
• Choosing the most productive media.
• Implementing an online marketing program to your customers.
• Applying the latest e-commerce and social media opportunities.
• How to test important concepts and read the results.
• What educators expect from your website.
BENEFIT FROM OVER 35 YEARS OF EXPERIENCENo one is better prepared to address the latest issues facing school marketers than Bob Stimolo, President of School Market Research Institute and Publisher of School Marketing Newsletter. Bob has over 35 years of experience marketing to educators and has helped plan and execute hundreds of promotion campaigns. He is co-author of Marketing To Schools: A Textbook for the Education Market and a frequent speaker at trade association meetings as well as the official school market consultant for the National School Supply and Equipment Association. Bob regularly conducts in-depth seminars on the school market for a variety of companies.
FOR MORE INFORMATION . . . Click here for more information on SMRI customized seminars or call toll free 800-838-3444, extension 205.